This course covers Dynamics 365 Customer Insights, Microsoft’s customer data platform. You learn how to ingest and unify data from multiple sources, build customer profiles, create segments, and trigger personalized journeys and communications.
Topics include data ingestion, identity resolution, measure creation, segment building, and integration with Dynamics 365 Marketing and other tools. The course suits marketing technologists, data analysts, and Dynamics 365 consultants responsible for customer data strategy and personalization programs.
By the end of the course, you will be able to configure Customer Insights and use it to deliver data-driven customer experiences.
