Learn SEO techniques to improve your rankings in the most popular search engines & analyze SEO results.
What You Will Learn
- identify legitimate SEO techniques to improve your rankings in the most popular search engines
- discover proven SEO techniques and techniques that search engine providers recommend avoiding
- analyze SEO technique results
Prerequisites
No prerequisites. You can start with this course.
Course Outline
Introduction
- what is SEO and how does it work?
- who controls SEO?
SEO techniques
- metadata
- page titles
- keyword-rich headings
- ALT text for images
- creating meaningful hyperlink text
- internal and external links (inbound and outbound)
- regional references
- creating a sitemap
- updating content frequently
Understanding search engines and indexes
- automatic and manual indexes
- blocking files and directories from crawlers
- “white hat” and “black hat” techniques
- working with Google Analytics
