This one-day course teaches you how to research user requirements and experiences so your designs meet real needs. You will learn to separate business needs from customer needs, choose the right research methods, and create personas. You will compare attitudinal and behavioral, qualitative and quantitative methods, and work with data mining, competitive analysis, listening posts, surveys, and usability research.
Who Should Attend
UX designers, web and product teams, business analysts, and anyone responsible for gathering user requirements.
Prerequisites
- Introduction to User Experience Design, or equivalent knowledge
Course Objectives
- Distinguish business needs from customer needs
- Choose the best research methods for your project
- Gather customer insights through data mining, competitive analysis, and surveys
- Create personas
- Use research results to guide design and development
