This one-day course teaches you how to set up Google Analytics and use it to understand your website visitors. You will learn who your users are, how they find your site, and how they engage with your content. You will work with essential reports, filters, segments, acquisition and behaviour reports, goals, and funnel visualization to track marketing results.
Who Should Attend
Marketers, website owners, communications staff, and small business owners who want to measure website performance.
Prerequisites
- No prerequisites
Course Objectives
- Create an account and set up reporting fundamentals
- Use essential reports, inline filters, and segments
- Analyze user location, demographics, and interests
- Determine traffic sources with acquisition reports
- Set up goals and visualize funnels
