Create and manage journeys with Dynamics 365 Customer Insights is a course for marketing professionals who use Dynamics 365 Customer Insights – Journeys (formerly Dynamics 365 Marketing) to design and execute customer engagement campaigns. Students learn to create real-time journey flows triggered by customer behaviours, configure email and SMS touchpoints, segment audiences, and measure campaign performance.
What You Will Learn
- Create real-time customer journeys triggered by customer events, interactions, and segment membership
- Design and send marketing emails and SMS messages with dynamic personalised content
- Build and manage audience segments using demographic and behavioural data
- Configure event-based triggers and conditional branching within customer journeys
- Analyse journey performance using built-in dashboards and journey analytics
Who Should Attend
Marketing professionals, campaign managers, and CRM administrators using Dynamics 365 Customer Insights – Journeys for customer engagement and marketing automation.
Prerequisites
Basic understanding of digital marketing concepts. Familiarity with Dynamics 365 or Microsoft Power Platform is helpful.
